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Reasearchers have already figured out why lookism exists

Brutus

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http://trace.tennessee.edu/cgi/viewcontent.cgi?article=1110&context=utk_graddiss


When humans see faces in their lifetime, we take a mental image of every face and in our minds have an "ideal" image of what a face looks like based on the average of every face we've seen. 

When a person has an attractive face, it's simply easier for out brain to process the person's facial expressions. They're literally easy on the eyes.
 

iftsj

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Its called an universal in platonism philosophy. The idea of a face, the idea of the beautiful
 
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